About the
project
2021
I love you veggie much
About the project
Co-founder | Marketing Strategy | Corporate Design | Packaging Design
I love you veggie much provides organic high quality baby food, that is adapted to a plant-based infant’s diet to prevent deficiencies. A plant-based infant’s diet should be as common and easy as an omnivore diet.
The big challenge was to create a brand that wins with seriousness as much as with originality. Keywords of the corporate design are loving, authentic and fair.
[Design in collaboration with Carolin Hüttich
Shooting with Robert Schulzmann]
Packaging
The packaging design makes it clear at first glance that this is a high-quality innovative product wich clearly distinguishes itself from the competition on the supermarket shelf through its modernity and uniqueness.
Social Media Marketing
The social media strategy includes a precise analysis of the most valuable platforms and their user behavior. The users are bound to the company through valuable content that is interesting, affectionate and humorous. Ads gently lead into the sales funnel of the company's own web store.
Strategy
The basis for the entire identity of the company is, of course, the product concept, the USP as well as the company philosophy. In combination with a precise target group analysis, a marketing strategy can be derived from this that is perfectly adapted to the needs of the company.
Image Movies and Commercials
Moving image implementations are a natural part of the strategy. Even at the conception stage, we take into account that shot material works for all common media channels and in both long and short advertising formats. Basic psychological characteristics of individual media channels such as attention span and scrolling behavior are taken into account.
