Berlin gegen Tierversuche
Logo | Advertising | Campaign
Berlin gegen Tierversuche is a NGO that fights against the use of animal testing in cosmetics and pharmaceutical research – in particular, where animal testing could easily be replaced by other methods. Regular demonstrations are now accompanied by a new identity and graphic language. The logo’s claim was to represent Berlin as the home of the NGO (with the Berlin Bear) and at the same time to meet animals at eye level.